Guerrilla | GUERRILLA AD BUSTS CHICKENPOX MYTHS WITH GLAXOSMITHKLINE CAMPAIGN
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GUERRILLA AD BUSTS CHICKENPOX MYTHS WITH GLAXOSMITHKLINE CAMPAIGN

THE PHILIPPINES, APRIL 16, 2012: 

      Guerrilla Advertising’s GlaxoSmithKline campaign highlights the pains of chickenpox and why it can and must be prevented.

      Using corkboards and push-pins, Guerrilla created a series of free-format posters to eliminate the common misconception of Filipinos that chickenpox is a common disease which kids are bound to experience once in their childhood. The use of push-pins is a way to tell the feeling of chickenpox  – the skin being pricked by a hundred pins.

     Bulletin boards illustrating the children crying in agony with a copy “Ganito kasakit magka-chickenpox” (Chickenpox hurts this much) highlighting the physical pain that comes with the disease, were posted in various schools and medical centers.

     Credits:

    • Julien TanManaging Director
    • Jorge MataCreative Director 
    • Jorge MataArt Director
    • Gizzelle PangilinanArt Director/ Final Artwork
    • CopywriterJorge Mata / Julien Tan / Robert Lennon
    • Shiela GalvanPrint Producer
    • Michael TanPhotographer

ACCOUNTS

    • Ulyssis EnricoAccount Supervisor
    • CLIENTGlaxoSmithKline
    • Kristel GuceProduct Manager 

 

(ADOBO MAGAZINE)

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