02 Feb GUERRILLA AD BUSTS CHICKENPOX MYTHS WITH GLAXOSMITHKLINE CAMPAIGN
THE PHILIPPINES, APRIL 16, 2012:
Guerrilla Advertising’s GlaxoSmithKline campaign highlights the pains of chickenpox and why it can and must be prevented.
Using corkboards and push-pins, Guerrilla created a series of free-format posters to eliminate the common misconception of Filipinos that chickenpox is a common disease which kids are bound to experience once in their childhood. The use of push-pins is a way to tell the feeling of chickenpox – the skin being pricked by a hundred pins.
Bulletin boards illustrating the children crying in agony with a copy “Ganito kasakit magka-chickenpox” (Chickenpox hurts this much) highlighting the physical pain that comes with the disease, were posted in various schools and medical centers.
- Julien Tan – Managing Director
- Jorge Mata – Creative Director
- Jorge Mata – Art Director
- Gizzelle Pangilinan – Art Director/ Final Artwork
- Copywriter – Jorge Mata / Julien Tan / Robert Lennon
- Shiela Galvan – Print Producer
- Michael Tan – Photographer
- Ulyssis Enrico – Account Supervisor
- CLIENT – GlaxoSmithKline
- Kristel Guce – Product Manager