Adventures give meaning to life, most especially if your adventures come up with a vehicle! The Diamond Rent-a-Car Group (DRCG) enables the Filipinos to have the freedom to explore wherever they want whenever they want.
The DCRG has an estimated 3,000 vehicles that are equipped with GPS tracking device to ensure safety of their clients.
Through consecutive and logistic placements around Metro Manila, Guerrilla was able to promote Diamond Rent-a-Car’s (DRAC) line: Follow your drive today!
Billboards were placed on the expressways and highways that enabled the business to broaden their target audience.
Through a television commercial, Guerrilla made sure that the DRAC was for all types of personalities. Guerrilla also initiated the concept of an interaction-activation with the audience in order to escalate the fuzz for the brand’s promotion that was free of charge.
Asking: “Where will you go with 24 hours of freedom?”
It is to publicize the service itself and reassure DCRG’s mission which is to render the highest possible form of service and competitive rental rates.
Cheers to spontaneous journeys.