Guerrilla AD | King Sisig
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About This Project

Sour, spicy and crunchy had always been a kick when it comes to food.

In the country, King Sisig is the no. 1 premiere sisig restaurant chain. What King Sisig have that stands out among the rest sisig chain restaurants are the so-called “Anghang meter” that goes from “mild” to “super hot” and their king service. So to be treated like a king on a hot seat is a challenge!


Most of the fast food chains in the country battle on the fried chicken, but only King Sisig pride its name and offers primarily on one food – Sisig. It continues to broaden their menu selections for the sisig’s pride known locally.

Guerrilla launched the client’s rebranding through redesigning mainly on their stores interior and exterior in order to gain more publicity.

We redesigned their menu board and created: Standees, Danglers, Wall Murals, LED Billboards and standard billboards.

We also launched a Digital campaign, which included: Boosted posts, FB videos, Promoted Content. Etc.


Guerrilla also created and produced an in-store audio. Listen to our work. Play the audio below:

Hari ng Sisig