20 Jan ST. LUKE’S GOES GUERRILLA WITH FIRST TV COMMERCIAL
A newcomer to the industry, Guerrilla advertising design recently launched a TVC for St. Luke’s Medical Center Global City.
St. Luke’s Medical Center is one of the largest in the country, and one of the world’s best, in hospital care and technology.
Guerrilla, which was founded in 2006, won the pitch against two other agencies in late 2009.
“This is St. Luke’s first TVC, and (our) second major client,” said Julien Tan, Guerilla advertising design president and creative director.