Guerrilla | GlaxoSmithKline
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02 Feb GUERRILLA AD BUSTS CHICKENPOX MYTHS WITH GLAXOSMITHKLINE CAMPAIGN

THE PHILIPPINES, APRIL 16, 2012: 

      Guerrilla Advertising's GlaxoSmithKline campaign highlights the pains of chickenpox and why it can and must be prevented.

      Using corkboards and push-pins, Guerrilla created a series of free-format posters to eliminate the common misconception of Filipinos that chickenpox is a common disease which kids are bound to experience once in their childhood. The use of push-pins is a way to tell the feeling of chickenpox  - the skin being pricked by a hundred pins.

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20 Apr GUERRILLA FIGHTS "PRESENTEEISM" FOR GSK

PHILIPPINES, APRIL 2011 -

     Guerrilla Advertising Design partnered with GlaxoSmithKline for 2011’s dry humor 360 campaign “Iba Ang Laban Ng Bakunado” (roughly translated, The Vaccinated"s Defense is Different). Guerrilla won the account after a four-way pitch involving Ace Saatchi & Saatchi, Campaigns & Grey, and Y&R Philippines.

 

     The agency’s tactical messaging addressed audiences at touch points where they could get the flu virus—everywhere, even on the street. With absenteeism as the main setback of the flu, the agency took a step towards another feature of the flu-ridden population: “presenteeism”.  A word not yet recognized in dictionaries, presenteesim is the antidote to absenteeism wherein a person with colds toughs it out and goes to school or work.

     Presenteeism presents a more dangerous consequence of the Driving tests for licence categories C1, C, EC, EC1, D1, D, ED and ED1 are conducted only at a limited number of the larger centres and if you apply for a driving permit in these licence categories you will be scheduled at the centre nearest to you where it is conducted. flu, as it is becoming more socially acceptable. However, this does not change the fact that flu made the body more susceptible to terminal illnesses and even spreads the virus to others.

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