Problem: How can a telecom brand stop motorist to look at an ad in the middle of one of the most busiest highway?
Solution: Make it provocative. Guerrilla creatives believes brands have to be thought provoking. Today, small, medium and large companies have to be more Guerila like in advertising their products or services or else consumers may just ignore them.
Results: In just 2 days after the ad was up, hundreds of netizens, and motorists responded and reacted to the BayanTel ad. Product inquiries increased within weeks.
In the following week, we installed a new billboard to sustain the public momentum.