About the founder
Julien Tan is an veteran adman and visual storyteller.
Julien Tan is founder and Creative Director of Guerilla Ad Philippines. In 2020, he graduated with a Masters in Entrepreneurship from the Asian Institute of Management. Tan earned his Bachelor of Fine Arts from the College of Fine Arts in the University of the Philippines – Diliman in 1990.
LATEST STORIES
ANCX
Lifestyle Asia
Asian Institute of Management
Work History
Founder / Creative Director Guerrilla Advertising Design
Accomplishments and Contributions
As the founder/creative director of Guerrilla Ad, I personally acquired, presented and sold creative campaigns to clients such as brand managers, marketers, and business owners. Internally, I was responsible for organizing, recruiting talents to build teams, I supervise and control the creative products and its production outputs. My responsibilities and duties were foremost to lead the agency in a mission to create irreverent creative ideas, provocative executions, and innovative tactics at an affordable cost. I established good relationships with our clients to sustain company growth. At the same time, I oversee the operation, HR, and finances.
Creative Group Head
Bates 141 worldwide
Accomplishments and Contributions
Won and sustained client relationship by delivering strategic ad campaigns, Supervised team of designers, writers and account executive for the Hongkong and Shanghai Banking Corporation ( HSBC ) ad campaigns for the Philippine market. Conceptualized, strategized and execute designs to create award-winning an effective marketing creative campaigns for HSBC, FMCG and Timex. Supervised production quality from shoot, editing, casting and post-production.
Senior Art Director Publicis Manila, Inc.
Accomplishments and Contributions
Conceptualized, strategized and lead team to create award-winning an effective marketing creative campaigns for Nescafe, Pascual Laboratories, Nestle Lemonade Novartis Pharmaceuticals, Mitsubishi, Qantas Airlines, and Betadine Disinfectants. Supervised production quality from shoot, editing, casting and post-production.
Senior Art Director Avellana and Associates
Accomplishments and Contributions
Lead Art director for PLDT, DPC Yellow-Page, PAL, Equitable Bank
Summary of Actual Duties
Strategized and conceptualized to create award-winning an effective marketing creative campaigns for HSBC, FMCG and Timex. Supervised production quality from shoot, editing, casting and post- production.
Art Director PAC/BBDO
Accomplishments and Contributions
Responsible for San Miguel Corporate ads, Marlboro events branding, Magnolia Juice Drinks.
Conceptualized, and design to create award-winning an effective marketing creative campaigns for
San Miguel Corporate, Marlboro events branding, Magnolia Juice Drinks. Supervised production quality from shoot, editing, casting and post-production.
Guerrilla Innovative Creators 